One of the greatest challenges that the video content industry currently faces refers to some major aspects that are hidden from the eye of the ordinary consumer. To find more accurate data and statistics regarding the videos value, several apps, plugins or APIs have been developed over the last few years. Why is this information so important? Because if video streaming platforms can know all about the content they produce or distribute, if they can understate how the users act and which content performs better, a better relationship can be built between all stakeholders involved. This can lead to better marketing ad campaigns, it can direct proper suggestions and content to all users and can successfully reward creators. Only it these main directions are followed, this ecosystem can thrive and become stronger, in time.
Learning from the mistakes of the past, closely studying trends and finding new ways to incorporate blockchain technology into the video industry, Verasity has built a unique system that is meant to power up one of the most amazing projects of our generation - in regards to video content and online marketing.
Discover Proof of View (PoVTM) - a US and international pending patent that can immensely improve the manner in which audience metrics are provided in regards to video streaming. PoV is based on multiple blockchain features and promises to offer a series of accurate, transparent, safe and verifiable indicators and metrics for the audience of the videos created and shared on the VERASITY platform.
Without going into many technical details or making this article too lengthy, it's important to mention that this revolutionary technology can disrupt the online video market:
- It guarantees to provide relevant and valuable recommendations that concern all types of video content, to all of the platform's users
- It can better take into account the demographics of the audiences
- It can customise solutions based on a third party monetisation strategy
But, you may now wonder, what is, in fact, Verasity, when will it be online and what makes it so special? Is it that different than other social media platforms that stream videos or web-based solutions?
Verasity promotes itself from the beginning as a platform that will create an ecosystem beneficial for all of its participants - video content consumers, creators, advertisers and sponsors. Being built on the Blockchain, it decentralizes the actual mechanisms of the market and finds new ways to repay viewers, to incentivise creators, help advisers reach their goals and involve sponsors.
To do all this, it offers an individual video player - the VERA Players - where individuals can watch the content they like, from any device. It designs a video hosting and distribution platform. It creates a unique wallet, a set of private exchanges operations that are based on a new token (VERA) and a video channel marketplace for creators.
Too much information that seems to be missing from this short introduction article? Head over to Website and Telegram to learn all about this platform, its ICO, and the economic model it develops!