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It´s not a BTC fork.

They will take a snapshot of the Bitcoin Blockchain, and issue BitcoinHEX proportionally.
We´re about to finalize our Website that will explain the concet and also guide through the process, once more info is released.
https://claimbitcoinhex.com

It may not be a hard fork but it’s still a fork nonetheless. It’s stated as such on the https://bitcoinhex.com website

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