Today, the market of consumer products may be called the most rapidly developing and promising one in the world. However, despite its rapid growth, there is still a range of problems no optimal solutions have been found for.
One of the main problems is the lack of customer trust. A customer can not rely on the expiration date printed on a product package, and faking such dates is often some retailers’ everyday routine.
In many sectors of the market, mostly, those of expensive appliances or premium-class clothes, counterfeited products occupy a great share of the overall market, and a buyer never knows if the product they buy is a genuine article.
An obvious solution to the problems mentioned above is blockchain, but buyers simply want to know if they buy original products, or whether such products are expired or not, which is why the main features of such a solution should be speed and simplicity. The existing blockchains have proven their efficiency, but, in the rapidly changing world, time is becoming increasingly more valuable, so there is not much sense in waiting for 10-15 minutes until the transaction gets processed and you can learn the product’s “best before” date.
The solution of Rasmart allows you to send a request and get the response to it here and now thanks to its speed. On top of that, the blockchain allows to provide valid information in greatest detail (date, storage conditions, etc.). The blockchain allows to register the conditions of manufacturing and the stages of product transferring along the entire chain – from the manufacturer to the buyer.
There is a certain segment of products which are subject to a sort of certification, which can be easily monitored with help of the solution of Rasmart, for every single article.
The ability to record unchangeable records of different sequences in the blockchain increase the number of ways of its application, and can absolutely bring more convenience to all the market participants.
Rasmart offers new opportunities when it comes to traditional loyalty programs. And the program’s logic is recorded in a smart contract, and the tokens are used as bonus points. Earlier, to launch a loyalty program, companies needed their own software, which increased the cost of such a launch and required a lot of resources and time, even if some third-party solutions were used. The underdeveloped abilities of integration with third-party services or companies are the most relevant problem today.
Many people still go to stores with a great number of unnecessary plastic cards giving them negligible discounts, whereas the blockchain solutions of Rasmart allow to keep all the points collected in an account in one wallet, as well as to create unusual, multiple stage loyalty programs with elements of gamification, thus having users involved and sales rates growing.
LINKS:
Website: http://rasmart.io/?utm_source=steemit&utm_medium=article
Whitepaper: https://rasmart.io/doc/WhitePaper.pdf
Telegram: https://t.me/rasmart_chat
Twitter: https://twitter.com/RASMART_INFO
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