ata is being collected via e.g. a browser plugin, a smartphone app, from wearables and smart devices or through surveys. They can decide which data they disclose to the Opiria database. The more they disclose the more valuable their profile becomes. On this basis the consumer is paid with PDATA tokens and the company receives the requested personal data.Very importantly Opiria and PDATA enable companies to gather more and more specific personal data from consumers than they can get today from data brokers (e.g. tracking data from wearables, smartphone usage or eye tracking and browsing behavior on the web). That´s a huge added value for companies!
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