Opiria is really a good plan to make the bond between the companies and their customers , the consumers stronger, it's an ecosystem that has been created which allows both parties to collaborate & deal directly. The operating mode of this ecosystem has a simple formula-based on the free market, companies can purchase personal data directly from consumers by paying with PDATA tokens. The Opiria ecosystem puts a good value on personal data and creates a currency that expresses the value of the data which is the PDATA token.
This is such a great post @hatu
I actually didn't consider this point.
You're right; such a system can actually grow customer loyalty of the brands that participate. People would prefer that they get the money from the brand for their personal data.