#Fashion trends come and go; meanwhile, a society’s values are established and evolving characteristics to their beliefs and culture. Fashion is just not an ambitious projected image of are interpreted good old value to fulfil some function or agenda alike but rather an evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive.
In society, the individual’s appearance is the ticket to transmit nonverbal communication signals such as possible cues about his / her social stature, values, and #lifestyle.
#Fashion communication has undergone a 360-degree shift in its communicable aspects staring from projecting an abasic image of how we look and how we feel like expressing our emotional experiences through interactive implements in the dress.
The success of the fashion trend lies in the way society interprets the fashion trend and judges it.
Hence the impact is measured by the barometer of social acceptance which in turn is driven by the several motivational forces that underline the people’s values and behavioral traits.
Today’s consumer culture is driven by aspirationalism that diminishes the gap between the rich and economically volatile sections when it comes to accepting and adopting a trend.
A classical example is, a consumer in China saves her three months' salary to purchase an LVMH handbag.
***Further, It does not stop here as the people’s cash liquidity is extended by the easy provision of personal loans facilitated by both private and nationalized banks alike.
This is even extended by a few Brands’ initiatives to offer fashion products on a credit basis with easy monthly part payment options.***
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