According to the MMGU, 67.3% of companies present on the retail market of Kyiv use their various types of loyalty programs in their work. When conducting a survey in the framework of a marketing research on the readiness of various segments to introduce the bonus loyalty system, the following data from the management of the retail trade enterprises of Kyiv city were obtained:
Data from the survey on the feasibility of introducing loyalty programs at retail enterprises in Kyiv
7.8% Implementation of loyalty programs for the end user at the enterprise is inappropriate
67.3% Implementation of loyalty programs for the end user
on n enterprise is expedient
24,9% This question is currently being developed by the company
Based on the data presented above, this market is promising for the implementation of activities for the development and implementation of loyalty programs.
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