Growing up this was my favorite ice-cream. Not too long ago we took our kiddos to an ice-cream parlor and of course they were drawn to the brilliant blue color of the "blue moon" ice-cream. I really wanted to know what flavor it really was, so I asked. The lady told me to come close so she could whisper into my ear, and she said, "Shhhh, it's only vanilla ice-cream with food coloring." Really?!!!