You know what worked for me to get the new guys going? I told them just to come along and check it out and support their team mates. I also told them that I am willing to bet if they do, that they will say to themselves that it is not a big deal and should have competed.
Really helps build the team too.
That's also what I did before my first competition. I went to one first just to watch and support my team. After looking at it I thought, "I bet I could choke that dude out." haha