Brewing giant Anheuser-Busch InBev is aiming to shake up digital advertising supply chains with the help of blockchain technology.
The world's largest brewer has launched its first ad campaigns through the Kiip mobile marketing app, which uses ethereum's blockchain to record and track data. The goal is to monitor and, eventually, expand the reach of a particular ad, according to a press release.
Great article, makes me want to go out and support Anheuser-Busch by buying a bud lite beer, lol. Seriously, this is good news for the blockchain and crypto, huge company embracing the new technology to improve their bottom line. :)
Read the full story here...
https://www.coindesk.com/the-worlds-largest-brewer-is-using-a-blockchain-to-store-ad-data/
Ok....
My favorite in the anheuser-busch family is probably mich ultra, it's like water on a hot day outdoors. :)
Big fan of Constellation Brands. They own the rights for US distribution of Corona. Also own Modelo, Pacifico, and a bunch of wines. They are also 33% owner in Canopy Growth Company, a weed manufacturer in Canada. They are going to combined weed and alcohol in a drink.
Good comment. :)
If you own the stock, it's a good day for you with the news from Canada. I have some Cronos so I've heard of Canopy.
The drink doesn't sound good to me, lol.
My favorite Mexican beer right now is Sol. Cheers!
Good day for Canada, just made history