For travelers, social media has become a tool to plan out trips and communicate with friends and family back home about their experiences. People are interacting with social media at an increasing rate.
In fact, according to a recent report, 30% of all time online is now spent on social media.
For property managers and owners, that makes social media one of the primary influences on booking decisions. Even if you don’t have dedicated profiles for your properties on Facebook, Twitter, Pinterest and other channels, what people say online can impact your business.
These are some of the top ways that we at BookingTeam.com have seen social media change the vacation rental industry.
1. Expected response times are much faster.
Social media has increased the pressure put on businesses to have speedy customer service, not just in the rental industry but every industry. Because social media has provided a very public forum to call people or businesses out when they don’t meet expectations, there is an urgency to respond in record time.
In fact, over 72% of people who send a negative tweet to a brand expect a response within one hour. Facebook Pages will display the response time for a business. Even rental sites factor in a host’s average response time in their rankings. Host profiles on sites like Airbnb will list the response time, which guests may consider in their booking decisions. The standard rule is generally 24 hours, but social media has caused many to expect a much quicker turnaround.
Develop a standard response time policy as well as documented procedures for how to respond to potential complaints and FAQs that could arise. A management platform like BookingTeam.com can also help you manage your communication with your guests across multiple rental sites and channels.
2. Social media has amplified word of mouth.
Word of mouth is perhaps the greatest influence on booking decisions, and social media (along with reviews) is the modern word of mouth. It’s how people get recommendations and advice. Even if you have beautiful photos and incredible amenities, people will be hesitant to book a stay in a property with negative reviews.
At the same time, you can leverage positive experiences to boost your bookings and revenue. For instance, in a study conducted by Facebook, 84% of respondents said that their friends’ travel photos and posts influenced their own travel plans. Another 95% reported using Facebook during the booking process, sharing links and lodging plans with friends.
3. The entire customer experience is more important.
Booking a vacation rental isn’t just about having a place to stay for a few nights. More people are focused on the entire experience, and sharing those experiences with their friends and family via Facebook, Instagram, Snapchat and other social media channels.
In this way, social media has made the community factor more prominent and experience even more important. More than ever, it is critical for vacation rental properties to craft consistently positive guest experiences. It doesn’t begin when they check in or even when they make a reservation. It goes from when they start thinking about going on vacation and browse sites to after check-out.
To manage vacation rental properties more effectively and efficiently, use a management platform like BookingTeam.com. Our 24/7 team of booking professionals combined with an array of management tools save properties valuable time that they can dedicate to growing their business and creating exceptional guest experiences.
great detailed information.. social media is killing every thing.. but some good things also there.. like steemit
Exactly @dinsha this is why social media urgently needs to become decentralized, if not it's not really "social" media is it. Steem on!!
100% agreed..
If you are looking for decentralized social meida sites check out ong.social! It's a social media platform that allows you to post in all other social media sites and rewards you in cryptocurrency for your activity. Much like Steemit, but more versatile and was backed by IBM since 2014.
Yes Ong social looks like a legit project . It already has users in 1000s. Im using it and loved the interface. Blessing for the content creators
Thanks for the tip!
Sorry, I don`t have deposit from user: swiftit
yes. bookingteam.com
Well i think we are just at the beginning of Socialmedia Plattforms like steemit and others...
We will change the way Information and communication for sure!!!
New ara just begann!
Thank u for that value of information!
Keep it up! ;)
Lovely photography .You deserve for vote.Please check my post.
Grate detail information. I like this post.
i totally agree, i'm very new to steemit and i haven't even made a cent yet but hopefully i figure it all out soon, seems like a great social media platform that benefits everyone it is involved in
It depends on the way and why it´s social media used to.. Good answer @dinsha
Great Post
Love it
This platforms are making the world a better place!
the social media now became the "virtual agent" to replace human agent...and in the future
Upvoted and following. My Mom has a beautiful place in the Smokey Mountains of NC she has these bozo's renting for her. They're idiots and making it very difficult for her. I'm working on a nice video for them now, but here is a post with stills and some raw unedited aerial of the area she's in. If you guys can help by all means give me a shout at [email protected]
https://steemit.com/solareclips/@citizenpresscorp/franklin-north-carolina-is-the-place-to-be-for-upcoming-solar-eclips-apartment-for-rent-for-the-event
Great information about Social Media Is Changing The Vacation Rental Industry
Really social media is very advanced development because it connects to the whole world without boundaries like the real world and he created many business opportunities, entertainment, and others without many specific rules.
Social media is important for travel, it gives a more reliable response.
Very informative and on the money how people are relying to social media to book their next vacation
Hello @bookingteam.com team. I am in complete agreement with your post on the influence social media has on our lives these days. As a social media user, I do check the places my friends post pictures of, and it does drive my decision making of trying those places to stay on my next trip to that same place. Let alone hotels, we get influenced in every respect possible, be it the new car, my friend bought and posted a picture of or even a watch. ✌️
great information. Shelter is one of our basic need, good to hear it
Social media is the most popular way to the people around the world to get information. Now, when someone needs to travel somewhere, he/she will access social media to see the best place to visit and to get the estimated cost for it.
Nice post.
Thank for sharing
great information
Oooh, yes, at the present time it all depends on social networks. Maybe it's for the best because there are many opportunities if you look! Thanks for the information :)
its a great tool of marketing...who doesnt have a social media account this days....we have rentals, cottages and tarnsient houses for business.... and we post it online for our customer to see.... and check it for theirselves....
and our client gave us ratings.... and future and interested tourist based their decision on the reviews and rating given by previous customers...
Old social media is Dead, I only share links there.
Vacatipn*it
Good post. Thanks for sharing for all of us
Technology is constantly evolving and will remain so
Well done publishing
Followed
Ok
Thanks for Share! like your post and love it!
The great post,thank you very much to share for us."Steemit"
Hello, Steemit's friend. I follow you. te di un voto y te estarè siguiendo.
Nice post but i think Twitter users are more serious and beneficial for any business while Facebook response for businesses is not quiet good.
True facts, Social media influences the lives of people on a great scale and has its own pros and cons, Its definitely good for booming business and inspiring others
Nice post
Lovely photography .You deserve for vote.Please check my post.
yes the world has become a global village
Great Post !
What changed 2 months ago when you increased your upvotes from 20 to a few hundred with every single post ? :)
Really good and vast information on social media. Great Article.
Upvoted
Really good piece! Especially for somebody who has the move around as much as I do!
Thanks for this information share
love this, thank you!
You can't live without using technology, it is a great help when traveling.
social media is like a saviour to our modern day world. lovely posts. i just can't imagine the influence/capacity of social media in the next 5 years
This is good information. I love to hear it. Thank you for informing everyone.
great information
@bookingteam.com
There is one thing that we are obliged to recognize is that, from now on, housing, via a site like RBNB, can be a formidable oppurotunnity to live an experience with local people, and to have access to apartments Or atypical house, really beautiful and cheap.
I think that among the lots of negative point of social networks,
But with the vacation rental industry. is a real revolution!!!
@geemo-from-paris
I now see the value of social media in promoting business.
Wow. Great informassion.
Punta Cana es una localidad situada al este de la República Dominicana, en la provincia de La Altagracia. En esta localidad se ubican varios complejos hoteleros, cuya superficie total es de unos 420 000 m² (equivalentes a 42 hectáreas o 0,42 km²). Esta pequeña parte lo puedes encontrar en www.wikipedia.com
Bávaro Punta Cana, es una ciudad de mi bella República Dominica, una ciudad muy turística, la cual tienes playas, hoteles Etc. Tiene un Aeropuerto donde el 64% de los pasajeros que entran y salen en República Dominicana es en Bávaro, tiene también a ""Hard Rock Café Hotel y Casino Punta Cana" donde este año vino a cantar Justin bieber y sobrepasó tanto que lleno el lugar con 10,000 personas de más.
Como estoy posteando desde mi celular no les puedo dejar fotos, pero si les digo que entren a www.google.com y pongan Bávaro Punta Cana y le aparecerá de todo lo que he hablado aquí.
Les pido por favor dejar sus comentarios y siganme para yo también seguirlos muchas gracias Mas información en. https://es.m.wikipedia.org/wiki/Punta_Cana
Thanks for the valuable info ! Social Media is a great influencer and it can have a great effect on any business !!
Love this. Setting up apps for my own luxury businesses but using social media as a driver.
This is the reason why facebook came out to developed an AI and its main purpose is to influence people in their decision making. This artificial inteligent will be embedded and power the first hardware developed by facebook.
Snap snap snap..
I've used AirBnB.com and I really love it! It's saved me a lot of money - I wish there was more of this.