One rule of salesmanship or let's say to be able to successfully sell something to someone is to make the customer think you're not in any way a seller or selling something for you own benefit. Your customers should look at you as a friend or better yet, a family simply recommending things which you think are good for them. That way, you'll gain the customer's trust which will lead you both to his pocket :D
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Yep, without authentic trust... it will be hard to feel in line with your character at the end of the day. Thanks for the thoughtful comment!