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Nevermind - I answered it for myself with this comment haha! Just in case someone as clueless as me comes along, the above is posted in Steemit and this in Busy. So you really do just pick the UI that you like the best.

I just read this post. Even after reading it, I still don't get it. So basically Steemit and Busy.com have the same concept, just different UIs?

They operate on the same backend (steem). So really, you're just picking the front end (user interface) you like. At the end of the day, they both post to the same social network, and everyone can interact with each other regardless the site they are using.

Does that make a bit more sense?