we can recruit more
This seems to be the focus now. I hope the big fish will start practicing now for the "masses" to come. What about the little fish, contests, and programs we already have If this all disappears, how will new blogs coming in succeed?
I myself run small contest so I know too well all about it. I feel as contest and programs are an important part of user retention. As you said they play an important part in helping a newbie grow.