I think it's a use case problem. The current UX of "Steemit" is very similar to Reddit, where the community is formed around topics of interest. On the other hand, FB is meant to be the place to passively see content from friends and family (at least the feed part). I could see Steemit replacing FB Groups, if more functionality were implemented, but not FB proper as most people use it.
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Good point, I agree...this will lead to gaining some market share from FB isnt it?