Repository
https://github.com/ballerina-platform/ballerina-lang
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin, i am an Engineer with experience in programming and social media marketing with pages on Facebook where i promote mostly opensource applications.
Ballerina is a new programming language that was borne out of the need for developers to simplify the process of building and integrating APIs to have a better work flow
Campaign Strategy
Choice of target audience: The auduience was carefully picked to have a more narrow audience. The user had to match certain interest and job title.
Job title had to match: Web developer or Programmer AND
Interests areas: computer programming, web developments, software development AND
They also MUST also be interested in Open source software
Gender: Male (I choose only male because a recent study in the United States showed that about 90% of software developers are male)
Age: 13 - 60 years
Country: United States
Potential Reach: 600,000
Goal and Objective: Traffic and clicks
Ad message as it relates to the target audience: Ad message states briefly and concise exactly what the application does
Campaign Content
Link to the ads: https://web.facebook.com/permalink.php?story_fbid=257349365095132&id=145442099619193
Screenshots of ad placement:
Campaign Results & Summary
RESULTS BY AGE
| AGE | % |
|---|---|
| 13 - 17 | 30% |
| 18 - 24 | 38% |
| 25 - 34 | 14% |
| 35 - 44 | 9% |
| 45 - 54 | 6% |
| 55 -64 | 3% |
FINAL RESULTS
| People Reached | Link Clicks | CTR |
|---|---|---|
| 11,259 | 298 | 2.64% |
HINT: For next time, the ads should focus on people withing ages 13- 35 because that age range make a large chunk of people interested in Programming and related contents.
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=1VKHDPagjle7dBorBWn1ZuG7Pkkor3xZJ
VIDEO EVIDENCE
Thank you for your contribution, Ebixy.
Some aspects of this ad were well done, whereas I have an issue with other aspects.
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