Great post mudcat..The problem with big pharma (and most multi-national corps), is that profits and market share come first, irrelevant of consequences in most cases. If they can find a way to monetise and make other better/healthier more efficient methods available to mainstream markets, whilst also protecting profits and market share, I'm sure they would move with the social change...it's always a case of lagging a generation or ten behind what people really want, and it's always been that way!
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Here here matey. With you on a lot of that. As always thanks for taking the time to give it a read. Heading to your blog now to have a read and throw some votes and resteems about. :)