Marketing: the process or technique of promoting, selling, and distributing a product or service (Merriam-Webster) ;)
Lol, well this was one of those that was pushing for HF21, and he's one of those advocating this (incredibly stupid and destructive) position. I guess it's easy to promote an idea when you don't actually look into the fundamentals of it. I'd leave the author's post, but I'm honestly tired of having said author(s) reply back with nasty comments because someone criticized them.