That is true. Although, to start, I imagine most will not look at it as money but more like reward prizes they get.
For example, suppose that someone is posting on a site like SeekingAlpha. The activity earns SA tokens which have a use case on that site while also holding a monetary value. I would believe, most, to start, will just look at the utility and site access as opposed to the value it is worth in fiat.
It will take a while for the later concept to take hold.