Google announced Wednesday block ads about the Irish referendum on abortion on its search engine and on Youtube, the day after a similar announcement Facebook.
In the run-up to the referendum to be held on May 25 to liberalize abortion or not, the American giants of the web have decided to limit the risks of manipulation of the campaign.
"While we have updated our practices around elections around the world, we decided to stop advertising" on the subject, said a spokesman for Google in a statement.
If the measure taken by Facebook is only for ads funded by foreign groups, Google has decided to systematically refuse advertisements about the referendum from Thursday, May 10.
"We welcome Google's quick response," said the Transparent Referendum Initiative on Twitter, a platform for advertising on the internet.
On Tuesday, Facebook said its decision was made in consultation with political parties and groups for or against the liberalization of abortion.
"Our goal is simple," said Facebook, "to faster a free, fair and transparent debate."
For several weeks now, pro-abortion supporters and opponents in Ireland have been expressing fears about targeting the electorate and campaigns funded by foreign-based groups, fueling discussions and provoking heated debates on the Web.
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