This is a great idea and the leadership from @nathanmars and @theycallmedan and others have been great.
I am sure their intent was to have folks rally behind them but also strike out on their own. If we are all leaders and making the charge to advertise steem, that is the marketing we need and you hit it on the head.
I usually do my marketing in the form of one on one which would make it more sales I guess. What would be great is a nice place for plankton to land and make immediate friends. To have a few other plankton as friends and a few dolphins and whales to drop occasional upvotes as a bonus to get them excited and producing good content. #powerhousecreatives is an awesome group but made up of mostly veterans and not a welcoming ground for newbies.
There are probably groups like that out there but something official or structured would be cool.
So not just marketing, but care and feeding of the new folks who come because of the marketing.
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New STEEM will help out new users. And yes I agree we need to support onboarding efforts and curation efforts.
I think that is an excellent idea ... if we add a curation trail to the best new content producers so they see consistent reward, that will incentivize more good production from all those coming on board. The stats I'm looking at say we're getting 1,400-1,500 news folks into Steem every week ... imagine if we had them all engaged and regularly producing and powering up and excited to be here!