Capital pink will be much more than a brand. I'm not going to get into details because I don't want someone else using my ideas.
As far as I'm concerned the internet is a baby. Very little creativity to be found. Or at least very little is being used. There is so much opportunity.
I don't wish to be famous. Not everyone does. Some do. I will give those people a chance and the strong will survive. Most do not have what it takes. Many have potential, few have the characteristics required to unlock that potential. I can't help anyone who doesn't want the help.
The brand will be a voice. That is it's purpose.