The same rules apply here as you stated but we also have to remember that the user base on Steemit is much smaller then Twitter or Facebook which makes it harder to succeed since there is only so much good content those with SP can upvote + bots rule Steemit ATM.
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True enough about the bots, @rentmoney... they do seem to have taken over the landscape. Which makes me a bit sad, really.
With a smaller community base, it does take a little more time... but I've found that it's actually pretty difficult to actively keep up with more than 100-120 people. Or 200, tops.
=^..^=