I believe you're right - stress test. What I find funny is I'm working with a number of EOS people and they know nothing about Steem or Steemit. But the never fail to lump Steem into the Larimer pocket and tout it for that reason only.
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Yeah, just goes to show you the power of marketing. STEEM hasn't really had any marketing, while EOS, thanks to all the money they've received have received a lot of publicity, both good and bad. But hey, all publicity is good at the end of the day. From what I hear, STEEM will start marketing at the end of the year. That will bring more users, more transactions, higher prices!