Good morning there!
My account gets mentioned too for rewarding comments.(probably by the same user). As I've said before Steemit is a miniature of our real world. Therefore some will build strong relationships with you while others will just drop a shitty comment hoping you'll hit the upvote button.
You can easily distinguish who has read your article...
That second group are mostly newcomers who don't really know how this whole thing works...
As said, I don't mind the targeting as it can be a good way for a new account to earn a little and learn a lot but, they still have to add something of value. For now, I am going to flag the obvious and ignore the borderline more often.