No one goes to FacebookFest to meet people they've only ever met on FB Messenger.
Haha, that's a nice comparison and absolutely true :-)
I guess it has a lot to do with the fact that the whole crypto thing is considered to be a movement that is probably going to change (or at least alter) the established financial system, giving back power to the people, providing them with more control over their own assets and the chance to rebel against the establishment.
Being part of a social blockchain kinda is a commitment to that movement and vision, as if we all had a signature in our blogs saying: I'm part of it.