True enough. I have seen some very interesting studies on (for example) how "movements" get their start, and how the most important "player" in starting a movement isn't the original instigator, but the second and third adopter who "make it safe" for everyone else to join some "thing" they would never have become part of unless there were already "several people" involved.
Yeah, I'm knee deep in West Coast Woo-woo around here! I live in a very "metaphysical" town in the middle of a very metaphysical state.