For me it is very easy to indentify good or bad content. When you see an effort put in, no matter what the topic is, that content deserves votes. When you see something that can be done in 2 minutes it is shitty most of the time and deserves no votes.
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Word. Effort level is important fir me too most of the time. Once in a while something catches my eye. A meme or a quick photo with very little context. But usually effort plays a part for me as well.
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