If you’re reading this article, it simply means you’re a content marketer and want to take your marketing to greater height.
There is no denying content marketing requires time, consistency, knowledge and skills. Being a content marketer requires that you become an expert in many fields.
This is because you’ll have to know how to analyze, research, plan, write great content and promote it to get the traction it needs. But even at that, a problem may arise that may hinder your content marketing.
To move forward, and achieve success, then you need to come up with the right method that’ll successfully deal with the obstacle.
Challenges are bound to happen and when you identify the challenge, overcoming it becomes easier. So what are the content marketing obstacle? Below are the top three. If you’re ready, let’s get started.
1. Time for content creation
content creation can be a pain in the neck, especially when you have a lot to do as a content marketer. The bitter truth is you have to do it if you want to beat the competition and be relevant.
Because of that, content creation can take your time and effort. But that’s okay because a well written content can bring value and make the content go viral.
As a content marketer, producing a valuable content should be your ultimate priority. If it means shifting some of your task, do it.
However, due to the increase in the number of content producers, succeeding in content marketing could be difficult. However, be determine to succeed.
Overcoming this challenge Content creation takes time and effort. At the same time, you’ll need to be efficient and maximize your time. To achieve that, here are some tips that’ll help you. · focus on the most important task · outsourced or delegate other task if you can · set your priorities right · remove unnecessary distraction · improve your writing skills and speed.
2. Getting new and useful content ideas
As the content marketing industry continues to grow, so also is the competition. One thing I’ve noticed is that dozens of content are produce daily but not many get the required eyeballs.
Gaining that traction will require you to produce useful content ideas and the more ideas you have, the better. Readers need content and if you can’t give them, be reader to lose them because there are over a billion websites ready to take them. So strive to know your audience and provide the content that best suit them or you’re only flogging a dead horse.
Overcoming this obstacle · Don’t neglect comments as you can find insight into what your readers want. · Use google trend and social media to find trending content in your niche. · Use buzzsumo to find the most popular content on social media · Keep your eyes on the latest news
3. What type of content to create
Content is a general term but it can come in the form of article (blog post), infographics, images, video, podcasts etc. All the content types are great, but obviously you cannot use all except you already have a content marketing team in place. But just stick to the one you know are good at and can work for your readers.
Overcoming this obstacle · Keep your eyes on trending news · Use buzzsumo and find what is working in your niche · Use statistics to tract people’s direction.
Final thought
Content marketing will never slowdown. With more marketers jumping in, expect a stiff competition. But more importantly, know how to overcome the obstacle.
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