I do not think I am loyal to any particular brand. Brands are only loyal to their investors, so their objective is to increase their profits. In the same way, we the customers should only focus in getting the best value from our money, and not getting tricked by their marketing campaigns.
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Agreed... we are generally loyal due to marketing (and/or experience). However, it is brave to say that we are completely immune to the marketing!
The winners and the next SBI Giveaway (Justifications...) can be found here:
https://steemit.com/contest/@bengy/steem-basic-income-giveaway-justifications