Artificially raising beef prices now, take a look when in the store. I don't know what their excuses are.
But their real reason (never playing it straight with the public) is the extra 9,780 new consumers on earth every hour combined with the world map showing pastureland limitations vs human food crops which take up less room for a given amount of protein.
It's tough to figure:
Many corporations want the population growth to continue for ever-increasing obscene profits.
Some elites want it dramatically curtailed.
Perhaps between them, the battle is regarded as sport.
I'd just suggest honesty. Never tried throughout history.