If you think a currency that tops out at 5 tx/s and confirms in an average of 14 minutes with high fees is a good investment, I have a bridge to sell you. Bitcoin has had 8 YEARS to address scaling problems; it indicates an inherently incompetent development team when there are younger, drastically superior currencies on the market.
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Brand name. Same thing with Microsoft. And many others we use everyday. Don't under estimate the power of brand name.
I've been hearing this for years... yet BTC is still the king.