I'm guessing that a business with this potential magnitude will make huge cost savings, internal logistical efficiencies, massive reduction in accounting time, audit requirements. (blockchain makes for a perfect accountant) and a whole load of other common sense and futureproof reasons.
Much to learn about BlockChain there is ! smart contracts need a token to drive them and they can automate a ton of processes.
I buy some tokens. i ship some stuff. bob's trucks don't get a slice of my tokens until the system tells Gloria, (the smart contract) that my stuff has arrived, ship shape at it's destination. A simple model. elegant. It's very secure. everything is encrypted. What's not to like ?