Game Maker Atari Is Planning to Launch Its Own Cryptocurrency

As a gamer myself and also a content producer in the industry , this sounds great to me! A lot of old brands are now using Cryptocurrency as a way of rejuvenating their companies. Already from this announcement Atari stock has shot up, also Kodak is a good example of a company rejuvenating through Crypto as well. This is an exciting time to be alive, and now even more exciting as a gamer to see this retro company join the revolution.

Here are some quotes from the Coin Desk article about it:

As part of the effort, Atari acquired a 15% stake in a Gibraltar-based company, Infinity Networks, Ltd and has licensed its brand to the firm. The partnership - which was previously hinted at in a December statement - will see the development of a digital entertainment platform underpinned by the so-called Atari Token. The game maker noted that its investment was "made without cash disbursement by Atari."

"Our aim is to take strategic positions with a limited cash risk, in order to best create value with the assets and the Atari brand," Atari chairman and CEO Frederic Chesnais said

Additionally, Atari said that it plans to integrate cryptocurrencies via its branding partnership with Pariplay, Ltd, which offers online games using Atari games and characters as part of their design. Last week's statement also notably hints at the creation of a second token, which would be used in conjunction with the online casino plan.

"To broaden the appeal of these new casinos, and once the Atari Token available, Atari has the project to launch Pong Token, a second token dedicated to crypto-casinos and usable on these gaming sites. The details of this launch of crypto-casinos will be announced soon," the statement (loosely translated) reads.

Also I wanted to mention that Atari is releasing a brand new retro Atari console *Called the "ATARIBOX" Here's an atricle about it Atari Box
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Not only for Atari ,but there's a lot of investment of Cryptocurrency through esports as well. As, a gamer it's great to see these two industry meshing together. Cheers to the future! Enjoy the Knowledge!