Thanks, I hadn't heard of BEE token, but the first thing that jumps out at me is the 40% of coins held in reserve (25% company reserve, 15% team and advisors). BEE and BERRY's coin-in-reserve ratios really highlight the conflict between the 20th century Inc-model (shareholder value), and the 21st Century ICO-model (coinholder value).
What if these companies were very different, almost operating like cooperatives? The coin would offer ownership of not only the token, but of the company itself, in addition to acting as a payment method.
They could even do class-A, class-BEE (haha) shares to signify different levels of ownership or different purposes for token-use if they wanted. This kind of thing would really encourage people to get into the coin, and massively grow the network. Renters as coinholders could eventually become owners, instead of renting their whole lives. Imagine that!
This is where a lot of ICOs fall down: What's in it for the coin holder and what benefit does the coin give? The way ICOs are done with venture capital involvement understandably focuses on shareholder value over coinholder value.
Yes, the world of icos need to evolve - we're still in 1.0.
You're right too that this was the perfect opp for bee token to lead the way with B tokens ;)