I've read that GDAX and Coinbase are owned / operated by the same group...I speculate that Coinbase is a bit more aimed at newbies who want an easy way to buy crypto. I haven't checked out GDAX in detail but I hear it has more options as far as trading is concerned.
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Ive read and been told that by others as well, Im pretty sure it's accurate info. Id say GDAX is the upgraded version of Coinbase. More complicated but more options. I see a reason for having accounts in both.