MobileBridge is a blockchain and cryptocurrency based project which claims to deal with ‘marketing automation’. Now, that clearly sounds rather intriguing as well as something that is going to be worth exploring as every business needs to use marketing as a tool, and if they have actually created something that can simplify the entire process, then we are right up for that.
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However, when something new comes out, you need to just keep your wits about you until you have had the opportunity to explore things further. So, that is what we are going to do at this point and ultimately try to determine if their product and service really could change the face of marketing.
A Brief Recap
What MobileBridge plans on doing is providing businesses with the opportunity to effectively reward their customers for carrying out a variety of actions. Already you will probably be thinking that this sounds a lot like a loyalty program, and it basically is but this version is still so much better than anything else that you have seen before.
Furthermore, their service will also provide potential customers with marketing that is far more relevant to what they are looking for or prefer compared to what they were receiving before.
At the same time, they also note that they will be able to provide the customers with the opportunity to really limit who is able to gain access to their personal data. Clearly, this is something that will appeal to most even though it is not exactly a new invention as a number of other companies are offering the exact same thing on the blockchain.
The Changes to Marketing
So, if we see this as being some rather impressive loyalty program, then you can start to see how it would be able to change the face of marketing.
By being able to be far more specific when it comes to those rewards, and to have a sliding scale according to the action, it could easily lead to people feeling encouraged to perform what are known as micro-interactions. In other words, people via Mobile Bridge, could gain rewards for sharing a post on Facebook, by leaving a review, or anything else that you care to imagine were it takes minimal effort and only a few seconds of your time.
Obviously, the intention here is that it will help the company that is using this program since it will vastly increase the number of times that they are being viewed when they reward people for any action. It makes sense that the more you see them appearing that you will be more likely to check out what they have to offer you, so it will certainly be a rather effective marketing tool.
Also, as it is able to provide customers with marketing that is far more relevant to what they want and like, they will then be likely to act upon it rather than not even paying attention to the advertisements or marketing that they come across. Ultimately, this should provide the companies with a better ROI which, in turn, will only encourage them further with using the program and system as set out by Mobile Bridge.
Loyalty programs are big business and extremely popular around the world. However, they do come with a number of problems which means they are not as effective as they perhaps could be. The team behind Mobile Bridge sincerely hope that their approach is going to help to resolve so many of those problems and help the loyalty market to grow quite considerably. If people realize that they can get additional rewards, and easier access to using them, then they are going to want to take part in the project. The only big question is how quickly they are able to get companies to sign up as that is the one area that will make the entire project run.
What MobileBridge is doing is nothing out of the ordinary. They are merely taking an existing product, turning it into something that uses the blockchain and Smart Contracts, and ultimately producing something that is better than before. By avoiding having to educate people on loyalty programs, the chances of this not being picked up by people has to be relatively slim.
Check out my full MobileBridge review here
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