ZCash checks all the right boxes for a BTC alternative, especially for those that want untraceable transactions when not using a regulated CEX.
Not saying it is new, just that it is a great alternative to BTC and with BTC becoming much more mainstream, more every-day people are going to become cognizant of the fact that BTC transactions are wide open for every one to see. When I get asked about BTC by friends who are not into crypto, they all seem to assume that BTC transactions are all hidden from prying eyes and are surprised when I let them know the truth.
They want something a lot more like a bank where they can store some amount of money and then take some cash out to spend. The bank sees how much they take out, but no one knows what it is spent on. One awsome attraction to ZCash is its ability to have both private and non-private components. This allows it to be actually listed on regulated exchanges like Kraken while fully private coins have been dropped from regulated exchanges. That makes for a safe and easy on\off ramp to the Zcash ecosystem.
Having it accepted on North American regulated exchanges is big. The US and Canadian regulations block so many coins as it is, I was super surprised to find ZEC was considered acceptable. It makes mining ZEC so easy compared to so many other coins that are only on very sketchy exchanges and sometimes required multiple transactions to get the earnings to an off-ramp exchange.
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