Hello Jrcornel,
If the rich are investing in Bitcoin, I will continue buying Bitcoin since I have already have bought some before.
These rich families like to plan 10 to 30 years ahead so, they must see a great opportunity to make lots of money so investing in Cryptocurrencies.
Yes that is a good point. And also notice that they aren't investing all that much in the coins themselves, but instead in building up the projects they think have lots of potential.