The Basic Attention Token finally releases an update for the Mercury Update!
Update from the team -
Given our rate of progress on the more comprehensive browser-side refactoring, we’re happy to announce that the first phase of BAT Mercury will be live by Friday, October 6th.
For those of you who don't know about the Basic Attention Token or BAT and the Brave browser. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform.
It's main platform will be the Brave browser which automatically blocks trackers and ads on any website that you visit. The Brave browser was released in the very early stages of development mostly to collect user feedback and create a better product through user input. It's already available on the app store but currently doesn't have support for BAT coins, or a mechanism for distributing BAT tokens too publishers.
This is exactly why this release is such a big deal, we will finally have a platform that actually incorporates the BAT token and begins to distribute BAT to publishers that sign to become Brave-verified publishers. Unfortunately their will be a bit of a hassle becoming a Brave-verified publisher.
Brave-verified publishers will be required to create an Uphold account and go through their verification process to start collecting BAT. However, Brave-verified publishers will not need to re-verify control of their websites.
Brave has created a partnership with Uphold to handle distributing revenue to publishers on their platform which in my opinion ads legitimacy to the BAT team because from what I've seen, Uphold has a great reputation.
I think the part of this update that has me most intrigued is the final paragraph where they mention
It is important to remember that use of BAT is not limited to the Brave browser — any developer is allowed to integrate the browser of their choice with the BAT Mercury service (Of course, the developer will need to be able to modify their browser’s source code)
If you're not a big fan of the Brave browser, we can always hope that another one of the big browsers picks up the BAT token and incorporates it into their browser.
Finally
If you're a publisher, especially a publisher that markets to user's that are more likely to have ad blockers you've probably realized that ad blockers are definitely a real issue affecting the amount of money you can make creating content on the web. I truly believe that BAT has the potential to help you better monetize your content or at the very least recoup some of the losses you've experienced due to ad blockers.
Welcome to Steemit!
We have all been waiting for you, we are glad you could make it.
I have given you a upvote to help you out!
Hope you love Steemit as much as we do.
Give these a read:
Chat with us:
If this post was helpful, please leave an upvote. It helps me to keep helping new users.
I'm sunnybooster, a booster for accounts not posts. Send me 0.5 STEEM or SBD to get a week of upvotes! If you don't yet know what this is its fine.
I am a bot and this was automated. I exist to help out new members and attempt to get them hooked
Thanks for your good posts, I followed you!
Congratulations @oscarzweig! You have received a personal award!
Click on the badge to view your Board of Honor.
Congratulations @oscarzweig! You received a personal award!
You can view your badges on your Steem Board and compare to others on the Steem Ranking
Vote for @Steemitboard as a witness to get one more award and increased upvotes!