I've been a big fan of UK protein ice cream brand Wheyhey for the last few years, so I'm pretty excited to see that they'll be joining INS.
Wheyhey Brings its High Protein Ice Cream Treats to INS
Perfectly timed for summer, INS has joined forces with Wheyhey — the UK’s number 1 protein ice cream maker. Wheyhey’s inventive range of ice cream has quickly gained popularity due to healthy high protein, sugar free ingredients, without compromising on delicious taste and yummy flavours.
With a pioneering spirit, Wheyhey was the first manufacturer to bring sugar free ice cream to the UK consumer. The Wheyhey range is all natural and gluten free, and also includes tasty low sugar, high protein chocolate brownies.
Launched four years ago, Wheyhey is one of the fastest growing UK startups, posting a YOY growth of 300%. The company has won a host of industry awards including ‘Startup of the Year’ from Virgin Pioneers, and a place on the coveted Thrive Accelerator Programme. They are backed by a £3m investment from the prestigious Adjuvo Investment group.
Damien Kennedy, Wheyhey founder and CEO, commented, “Wheyhey was born out of a desire to disrupt the industry and a refusal to accept the status quo. For the last 4 years we have been pushing boundaries and challenging the more established players through being more consumer centric and working harder to establish and maintain shopper loyalty. We’re delighted to be working with INS as they are completely aligned to our ethos and hold the same values.”
https://blog.ins.world/wheyhey-brings-its-high-protein-ice-cream-treats-to-ins-eaa4c0f209ba
That's an accurate portrayal of my time in the gym
Excellent article. I learned a lot of interesting and cognitive. I'm screwed up with you, I'll be glad to reciprocal subscription))