The problem of all loyalty programs is:
• the market value of loyalty points exceeds hundreds billions.
• the amount of expired unredeemed points exceeds $100bn only in North America (can you imagine how things are in Asia/Europe?)
• the majority of loyalty programs are inefficient
• the programs are not compatible with each other
WULET, blockchain ecosystem allows to:
• benefit from entering «blue ocean» market of tradable loyalty points
• breathe new life into «tired» concept of loyalty programs and increase ROI
• receive data, that will allow to adjust loyalty programs strategy
• win and retain new customers on principles of personalisation, relevance and exclusivity
• implement crypto cashback among other customer reward strategies
• engage clients through different channels
@wulet, you are interested in reading, maybe you read me too