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RE: Lucidity - Interview with Sam Goldberg - President & Co-Founder

Fascinating interview about what they're doing to solve issues with programmatic advertising. Their tech architecture and protocol layers--which includes Plasma and other blockchain scalability solutions--is an interesting use case for the decentralized web. The Internet is broken in many ways, recent developments and mishaps with middlemen like Facebook are reminders. There are serious incentive issues and frictions in this market so they got big challenges ahead.