As someone who's run multiple social media marketing campaigns for my films and television projects, (and been involved in countless others for commercials I've directed) I know firsthand how difficult these are to scale.
With the innovation of Zilliqa's #SocialPay! the Zilliqa network pushed past "Zilliqans" and reached a tremendous amount of new users and potential lifelong fans.
The 72-hour preliminary campaign built SocialPay from the ground up with staggering results. 7,583 successful registrations on SocialPay. 5,297 valid claims rewarded. Meaning people who helped spread the word (aka shilliqa for zilliqa) got rewarded. This resulted in a massive spike in the Twitter results. 1.1K likes and 500+ retweets on the SocialPay announcement. And ultimately Twitter engagement reached upwards of 45 million, and saw a total volume of 79.75K. And Zil's total number of Twitter followers increased by over 2,000.
I'm a fan of Zilliqa so this makes me very happy. But it also seems like a great way to promote my film projects in the future. Especially with a high profile crypto partnership. People love nothing more than free money as us HIVERs can attest. And once we get it... it's a great entry point to learning and eventually teaching more about these incredible protocols pushing the world towards a decentralized digital currency future.
Hive on!
D