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Wanted to ask the same. Just a copy of steemit serves no purpose.

I believe there are important improvements that can be done. We need a different model for monetarisation. There should be voluntary adds. The money should be paid to both content creator and reader according to time spent on post and other metrics relevant to the advertiser. No matter if viewer is a whale or not.
The rest of funding should be voluntary tipping for good content.

I'm not saying that it is better than Steemit, just that you can get some free tokens.