This seems like model based on exchange of tokens between users. Which basically means that you get paid not just to create content but also watching content. Their is obviously the thing that watchers and readers would only might get tokens as promotion but it is still something.
You can run ads on a blog, charge fees and ask for tips all while getting crypto.
I think this is where the power of this system lies. In the fact that crypto is not the only source of income but it can be an added source of income. Definitely a step closer to bringing crypto into use for a larger group.