Definitely a project to hold for at least 10 years
When mass adoption will be there, people will look for useful coin. Definitely not Bitcoin, and Ethereum with its strong technology could be the new king.
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The Ethereum project shows huge potential for revolutionizing the way business is conducted with "smart contracts." Should this company remain profitable, we may see a new marketplace emerge on the Ethereum network containing various apps; each developed for safe, frictionless trading/sharing of specific digital assets and computer resources around the world instantly.