all good questions. @rejuvenation. They are big players in the industry already and know what they're doing.. or at least what they're trying to achieve. their model is all about connecting authors to publishers to translators to readers..
have a read of this very interesting article and see if it makes a bit more sense
https://bitcoinexchangeguide.com/authorship/
and of course with such an eloquent response, I'm following
get your tokens while you still can. they will no doubt come in handy later.
actually just had a look at your feed, it looks rather interesting.. hyperbaric chambers indeed !