January 24th, 2018
North London Superclub Arsenal FC have agreed to a deal with California-based CashBet as the clubs first official cryptocurrnecy partner and blockchain partner, official Arsenal press releases indicates. This announcement comes as the CashBet Coin is undergoing an ICO. The partnership is surely going to give the ICO some firepower (no pun intended).
https://www.arsenal.com/news/club-welcomes-cashbet-coin-new-partner
Arsenal Football Club is the third-most valuable club in Barclays's English Premier League, which is the wealthiest football league in the world. When factored in with American Football, Arsenal have reached the top 10 in valuation of all sports teams in recent years. We couldn't find 2017 numbers for all sports teams at the time of this article, but hopefully you can grasp the potential magnitude of this partnership.
ICO season is heating up in the crypto space, despite talks of the SEC in U.S. taking a closer look and potentially instituting regulations that would make it harder for American investors to get involved. Arsenal seem to think CashBet are a winner, as several iGaming platforms and tokens are already competing in the crypto market. CashBet do in fact already have infrascture in place and provide omni-channel solutions in iGaming, so utilization of the CashBet Token would seem to be a streamlined process.
Official CashBet website
https://www.cashbet.com/
CashBet Coin Whitepaper
https://coin.cashbet.com/wp-content/uploads/2018/01/CashBet-Whitepaper.pdf