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That's my concern with this one. Google is here, established and free.... Tough to compete with that.

And on top of that they have phones home devices and the like, not just the internet service.

Its a difficult area to get established in, highly competitive with competitors who are ready to throw large sums of money into innovation.

This. I mean with a lot of people trying to move away from google and to other company's it is a good space to try to come in to, but it will be hard.